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Hi all,
You know, it's one thing to talk about, study, and "do" internet marketing; it's another to sell it. How do you sell it? I mean, you call a business and start the process. What's next? I've talked to a couple of people and have heard some good ideas. One, for instance, is actually doing a little research up front, say by doing a little web analysis on their site, and then approaching them with it. But the trick is taking it to that next level -- understanding a client's needs and presenting them with a value proposition. I'm personally interested in helping people understand and practice good internet marketing, so how do you approach a business and sell an internet marketing service?
I think that this question differs from some of the literature out there -- there are some really good marketing and copywriting gurus out there, some of whom may be on this tribe -- but it would be interesting to hear from people as they approach people with the idea of internet marketing, then start the journey with them.
Is this an appropriate question for this tribe? What do ya'll think about it?
You know, it's one thing to talk about, study, and "do" internet marketing; it's another to sell it. How do you sell it? I mean, you call a business and start the process. What's next? I've talked to a couple of people and have heard some good ideas. One, for instance, is actually doing a little research up front, say by doing a little web analysis on their site, and then approaching them with it. But the trick is taking it to that next level -- understanding a client's needs and presenting them with a value proposition. I'm personally interested in helping people understand and practice good internet marketing, so how do you approach a business and sell an internet marketing service?
I think that this question differs from some of the literature out there -- there are some really good marketing and copywriting gurus out there, some of whom may be on this tribe -- but it would be interesting to hear from people as they approach people with the idea of internet marketing, then start the journey with them.
Is this an appropriate question for this tribe? What do ya'll think about it?
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Re: selling internet marketing
Mon, June 6, 2005 - 8:52 AMSure, it's an approriate question.
I have one guy who has a bot that scans sites for broken links. Every few weeks I get an email with some old article that has since been crippled by a dead url or two.
His service is strictly this dead link scanning deal, but I went to check out his other services because of it. While this isn't an idea for how to sell marketing, it is a good way to get the initial attention of a webmaster.
r
