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So is the Google bid-per-click advertising scheme worthwhile. I'm thinking of launching a campaign with them later this year.
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Re: Google
Thu, September 18, 2003 - 4:03 PMI have heard mixed reviews on their effectiveness, but more to the negative. I'm surprised at that, thinking that the targeting would increase CTR.
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Re: Google
Thu, September 18, 2003 - 4:47 PMHere is some info that makes it seem reasonable to use Google.
Google Search Results - 1 in 200
Yahoo directory - 1 in 100
PPC including Google adwords - 1 in 20 to 1 in 40
Highly Targeted text ads on content sites - 1 in 10 to 1 in 20 -
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Re: Google
Thu, September 18, 2003 - 4:59 PMI've actually done a fair amount of advertising on Google. There tools have gottne better but Overture's are still better.
If you have products/services that have no regional/local focus then they can be quite good--especially for Internet products (software, services, etc.) If you're trying to get users from Google to do things where an offline component is required (ship me the goods, etc) they seem to be less successful.
Anyway, my two cents... -
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Re: Google
Wed, December 17, 2003 - 3:12 PMI'm running a 90 day regional test to see if it works for my clients. I'll post the success (or lack there of) when it's completed. -
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Re: Google
Wed, December 17, 2003 - 10:39 PMTom, what sort of products/services are you testing? -
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Re: Google
Thu, December 18, 2003 - 12:55 PMHave you ever heard of a company called DigitalMC out of Pittsburgh? -
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Re: Google
Fri, December 19, 2003 - 4:29 PMThey gave developed a software approach to predicting the popularity of music. They are out of CMU in Pittsburgh.
Like any of this AI based technology, there is are more questions than answers.
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Re: Google
Tue, August 3, 2004 - 10:19 AMWhat I do not like with overture is they do not have a daily budget. I can utilize Google and use a $50/day budget, but from what I can tell Overture has no such feature.
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Re: Google
Sat, October 11, 2003 - 4:03 PMPart of what my company does is Search Engine Optimization. Buying key words is all about ROI. If you know the average sale per visit then you can develop a metrix comparing cost to sales.
Depending on your product, you may want to consider second tier search engines (Inktomi, Looksmart). They're usually a fraction of the price of Google or Overture, but your click throughs will be lower.
Kevin Ryan, our business development rock star, has a weekly column dedicated to best practices in SEO with iMediaConnection.com, you may want to check it out. -
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Re: Google
Wed, December 17, 2003 - 2:49 PM
Hey Lauren,
Thanks for the info. I checked out:
imediaconnection.com and read some really helpful information on viral marketing, event-based marketing, inviting interaction, and more. (In fact I spent the last couple hours checking out selected articles!)
From reading those, I have made a list of things I need to do to improve my eCommerce stance and gain customers, loyalty, and peak interest.
Check out the link, it might be helpful to everyone else!
Cheers,
Kelly -
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Re: Google
Thu, December 18, 2003 - 9:16 AMDon't forget to download your free search engine optimization tools. The best one I've found for free in limited edition is WebCEO - does a nice job, option to buy additional modules if you like it, and hey, the basic good stuff is free...
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Re: Google
Fri, December 19, 2003 - 8:53 AMHey Lauren,
I also looked at the web site you cited and it was excellent. So much good stuff. Thanks for the link.
Regards,
Gil -
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Re: Google
Fri, January 9, 2004 - 1:00 PMHi all,
Webmasterworld (www.webmasterworld.com) has some excellent forums discussing Google and Google Adwords. If you're not already a member there I highly recommend it.
Take Care,
Marshall
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Re: Google
Tue, May 18, 2004 - 7:07 PMI agree w/ Marshall on WebmasterWorld. They have good info.
My company is paying the $10k/month to use their professional services & learning a lot in the process. We avg. about $60 per conversion w/ other methods and are getting better results w/ Google AdWords. Now you can pay $299 for some of those same services, which I suggest. Every one of our Ads is some kind of informational offer. -
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Re: Google
Wed, May 19, 2004 - 6:59 AMSearch engine marketing is just like any other advertising, figure out what you are willing to spend to make a sale, get a lead, or provide information, then go for it. Google, Overture and FindWhat all have pixel-based ROI tracking tools that can help you understand what keywords work for you. What I like about Search PPC is that its the only form of internet advertisement that you can take $100, and get 500 or so visitors to your site, and really test Ads, keywords, etc.
One of the biggest mistakes I see folks make when building a keyword camapign is that they choose 5 words and expect those 5 words to perform. Check out www.wordtracker.com. Great site, and will really help you expand your keyword list.
Also, there is a real difference between visitors to Google and Overture properties. Google is basically Google and AOL. Overture is basically MSN and Yahoo. I have found that Overture tends to be much more product focused, and Google much more service focused.
BTW, even if you dont have $10k to spend, both companies have an assisted program. Overture's Fast Track runs about $300, and they will help you setup your campaign and build a keyword list. Google just launched JumpStart, which is also $300, but that $300 is credited towards clicks.
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