what industries?

and how many marketing strategies per industry?

I say this because the language of approach and attraction are different for each industry. So the pictures that are on the site may appeal to some and may repulse others....

Is it one site fits all or are you creating multiple channels. What i mean but this is so many orgs use the same front page for everyone...and people make an immediate impression with that front page...I thought it was a virtual office when I first came...

Is it a conservative company or an innovative company? What is the main Value in its marketing approach? How many internal people do they have marketing?

I apoligize for the question overload but without knowing the context its hard to give feedback...

The site could be made way better..but thats true for every site...they are in a very competitive market...how many new customers are they getting per month? How many do they want?