Advertisement
Hi there,
I’m very interested in the results you have with online advertising. A lot of campaigns I do have a result around 0.3 CTR and believe me that’s a good campaign:) In this case I’m talking about rich media banners by the way.
The Ad words campaign from Google has a better result. After a year I have an average of 2.4 CTR.
Why are keep on trying it with banners. Is it good for branding, because for direct sales it seems to s*ck. Or maybe the European market (Dutch market) is so difference compare to the US?
I’m very interested in the results you have with online advertising. A lot of campaigns I do have a result around 0.3 CTR and believe me that’s a good campaign:) In this case I’m talking about rich media banners by the way.
The Ad words campaign from Google has a better result. After a year I have an average of 2.4 CTR.
Why are keep on trying it with banners. Is it good for branding, because for direct sales it seems to s*ck. Or maybe the European market (Dutch market) is so difference compare to the US?
posted by:
|
Spain
|
Advertisement
Advertisement
-
Re: online advertising, good results?
Mon, July 4, 2005 - 7:42 AMGoogle Adwords has been very effective for B2B products in my experience.
For B2C- I've had better luck on Yahoo/Overture even though it is cripplingly expensive.
